{"id":5798,"date":"2016-08-20T06:40:09","date_gmt":"2016-08-20T06:40:09","guid":{"rendered":"http:\/\/obcanskymonitoring.cz\/?p=5798"},"modified":"2016-08-20T06:40:09","modified_gmt":"2016-08-20T06:40:09","slug":"vyrocni-zprava-o-hospodareni-ceske-televize-v-roce-2015","status":"publish","type":"post","link":"https:\/\/obcanskymonitoring.cz\/?p=5798","title":{"rendered":"V\u00fdro\u010dn\u00ed zpr\u00e1va o hospoda\u0159en\u00ed \u010cesk\u00e9 televize v roce 2015"},"content":{"rendered":"
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\"Ceska<\/a><\/p>\n

Upozor\u0148ujeme na zaj\u00edmav\u00fd dokument:\u00a0V\u00fdro\u010dn\u00ed zpr\u00e1va o hospoda\u0159en\u00ed \u010cesk\u00e9 televize v roce 2015<\/p>\n

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Dokument si m\u016f\u017eete p\u0159e\u010d\u00edst zde<\/a>. P\u0159etiskuji pas\u00e1\u017ee, kter\u00e9 mne zaujaly.<\/p>\n

Trend trvale oslabuj\u00edc\u00ed fi nan\u010dn\u00ed zdroje \u010cesk\u00e9 televize p\u0159i tom dopad\u00e1 nejsiln\u011bji pr\u00e1v\u011b na oblast p\u016fvodn\u00ed tvorby
\na vytv\u00e1\u0159\u00ed do dal\u0161\u00edch let riziko, \u017ee bude nahrazena dostupn\u011bj\u0161\u00edm a n\u011bkolikan\u00e1sobn\u011b levn\u011bj\u0161\u00edm n\u00e1kupem po\u0159ad\u016f
\nze zahrani\u010d\u00ed. Takov\u00fd v\u00fdvoj bych ale pova\u017eoval za ne\u0161\u0165astn\u00fd. Jedn\u00edm ze z\u00e1sadn\u00edch parametr\u016f, kter\u00fd vedle st\u00e1vaj\u00edc\u00ed
\nkoncepce koncesion\u00e1\u0159sk\u00e9ho poplatku, kter\u00fd je v\u00e1zan\u00fd na vlastnictv\u00ed klasick\u00e9ho televizn\u00edho p\u0159ij\u00edma\u010de, omezuje
\nmo\u017enosti \u010cesk\u00e9 televize v oblasti p\u016fvodn\u00ed tvorby, je nemo\u017enost uplatn\u011bn\u00ed odpo\u010dtu DPH p\u0159i v\u00fdrob\u011b nov\u00fdch po\u0159ad\u016f.
\nV roce 2015 \u010cesk\u00e1 televize odvedla do st\u00e1tn\u00edho rozpo\u010dtu DPH bez n\u00e1roku na odpo\u010det ve v\u00fd\u0161i 593 milion\u016f korun.
\nKa\u017ed\u00e1 dom\u00e1cnost plat\u00edc\u00ed m\u011bs\u00ed\u010dn\u011b koncesion\u00e1\u0159sk\u00fd poplatek 135 korun tak p\u0159isp\u011bla \u010cesk\u00e9 televizi na v\u00fdrobu, vys\u00edl\u00e1n\u00ed
\na provoz de facto pouze 123 korunami. Rozd\u00edl z\u00edskal st\u00e1t v podob\u011b skryt\u00e9 dan\u011b.<\/p>\n

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Org\u00e1nem, j\u00edm\u017e se uplat\u0148uje pr\u00e1vo ve\u0159ejnosti na kontrolu \u010dinnosti \u010cesk\u00e9 televize, je Rada \u010cesk\u00e9 televize (d\u00e1le jen
\n\u201eRada \u010cT\u201c). Rada \u010cT m\u00e1 15 \u010dlen\u016f, jej\u00ed \u010dleny vol\u00ed a odvol\u00e1v\u00e1 Poslaneck\u00e1 sn\u011bmovna Parlamentu \u010cesk\u00e9 republiky. Poradn\u00edm
\norg\u00e1nem Rady \u010cT ve v\u011bcech kontroly hospoda\u0159en\u00ed \u010cesk\u00e9 televize je Dozor\u010d\u00ed komise. Statut\u00e1rn\u00edm org\u00e1nem
\n\u010cesk\u00e9 televize je gener\u00e1ln\u00ed \u0159editel, kter\u00fd je jmenov\u00e1n Radou \u010cT.<\/p>\n

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V r\u00e1mci st\u0159edoevropsk\u00e9ho regionu m\u00e1 \u010cT zcela mimo\u0159\u00e1dn\u00e9 postaven\u00ed, proto\u017ee se j\u00ed da\u0159\u00ed i p\u0159i omezen\u00fdch zdroj\u00edch
\nudr\u017eovat vysok\u00fd pod\u00edl p\u016fvodn\u00ed tvorby prakticky v\u0161ech \u017e\u00e1nr\u016f, v\u010detn\u011b fi nan\u010dn\u011b n\u00e1ro\u010dn\u00e9 dramatick\u00e9 tvorby. Lze
\nkonstatovat, \u017ee \u010cT je jednou z m\u00e1la skute\u010dn\u011b produk\u010dn\u00edch ve\u0159ejnopr\u00e1vn\u00edch televiz\u00ed v regionu, a \u017ee je z pohledu
\nn\u00e1klad\u016f jej\u00ed producentsk\u00e1 role dokonce dominantn\u00ed. To je p\u0159i ekonomick\u00e9 s\u00edle \u010cT v r\u00e1mci evropsk\u00e9ho srovn\u00e1n\u00ed
\n. zcela mimo\u0159\u00e1dn\u00e1 skute\u010dnost.<\/p>\n

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Zcela mimo\u0159\u00e1dn\u00e1 je role \u010cT v podpo\u0159e \u010desk\u00e9ho audiovizu\u00e1ln\u00edho a fi lmov\u00e9ho pr\u016fmyslu. \u017d\u00e1dn\u00e1 jin\u00e1 srovnateln\u00e1
\ntelevize v EU nehraje tak z\u00e1sadn\u00ed roli v tomto odv\u011btv\u00ed jako \u010cT. Vynik\u00e1 to zejm\u00e9na p\u0159i pohledu na \u010dinnost televiz\u00ed
\nve st\u0159edoevropsk\u00e9m prostoru, kter\u00e9 na podobnou aktivitu prakticky rezignovaly. Roli podporovatele v t\u011bchto
\nzem\u00edch p\u0159ebral st\u00e1t anebo takov\u00e1 podpora v\u016fbec neexistuje a cel\u00fd audiovizu\u00e1ln\u00ed a fi lmov\u00fd pr\u016fmysl je v \u00fatlumu.
\nSkute\u010dnost, \u017ee je \u010cesk\u00e1 televize nejv\u011bt\u0161\u00ed koproducent \u010desk\u00fdch fi lm\u016f, je pak v\u00fdjime\u010dn\u00e1 i v celoevropsk\u00e9m srov.
\nn\u00e1n\u00ed. \u010cT jako jedna z m\u00e1la v Evrop\u011b podporuje um\u011bleck\u00e9 a festivalov\u00e9 fi lmy, d\u011btskou a animovanou tvorbu, debuty
\n. a studentskou tvorbu. Vedle BBC je \u010cT prakticky jedinou televiz\u00ed, kter\u00e1 byla v\u016fd\u010d\u00ed v procesu digitalizace televizn\u00edho vys\u00edl\u00e1n\u00ed a na kter\u00e9
\nle\u017eela hlavn\u00ed odpov\u011bdnost za realizaci cel\u00e9ho procesu. To potvrzuje, \u017ee \u010cT je i p\u0159es sv\u00e9 za\u0159azen\u00ed k n\u00edzkorozpo\u010dto.
\nv\u00fdm televiz\u00edm v r\u00e1mci EU i vedouc\u00ed silou technologick\u00e9ho rozvoje televizn\u00edho vys\u00edlan\u00ed v \u010cesk\u00e9 republice.<\/p>\n

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Rozpo\u010det \u010cesk\u00e9 televize na rok 2015, schv\u00e1len\u00fd Radou \u010cT, byl dodr\u017een. Celkov\u00e9 skute\u010dn\u00e9 n\u00e1klady i v\u00fdnosy dos\u00e1hly
\nshodn\u00e9 v\u00fd\u0161e 6 852 083 tis. K\u010d.<\/p>\n

Nejv\u00fdznamn\u011bj\u0161\u00ed polo\u017ekou dan\u00ed a poplatk\u016f je DPH bez n\u00e1roku na odpo\u010det ve v\u00fd\u0161i 593 259 tis. K\u010d, kter\u00e9 tvo\u0159\u00ed 9 %
\ncelkov\u00fdch n\u00e1klad\u016f \u010cesk\u00e9 televize. Jedn\u00e1 se o \u010d\u00e1st DPH, kter\u00e9 mus\u00ed \u010cesk\u00e1 televize zaplatit sv\u00fdm dodavatel\u016fm, ale
\nnem\u016f\u017ee si jej n\u00e1rokovat zp\u011bt. Re\u00e1ln\u011b tedy z m\u011bs\u00ed\u010dn\u00edho televizn\u00edho poplatku 135 K\u010d m\u016f\u017ee \u010cesk\u00e1 televize na v\u00fdrobu,
\nvys\u00edl\u00e1n\u00ed a provoz vyu\u017e\u00edt 123 K\u010d a zbytek jde na pokryt\u00ed n\u00e1klad\u016f v podob\u011b DPH bez n\u00e1roku na odpo\u010det, kter\u00fd je p\u0159\u00edjmem
\nst\u00e1tn\u00edho rozpo\u010dtu. DPH bez n\u00e1roku na odpo\u010det tak zdra\u017euje \u010cesk\u00e9 televizi n\u00e1kupy slu\u017eeb, materi\u00e1lu, zbo\u017e\u00ed
\ni dlouhodob\u00e9ho majetku. DPH bez n\u00e1roku na odpo\u010det v dan\u00e9m roce se odv\u00edj\u00ed od objemu a struktury n\u00e1kup\u016f a z\u00e1vis\u00ed
\nna koefi cientu, kter\u00fd je zase ovlivn\u011bn v\u00fd\u0161\u00ed v\u00fdnos\u016f.<\/p>\n

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N\u00e1klady na \u0161\u00ed\u0159en\u00ed sign\u00e1lu dos\u00e1hly v\u00fd\u0161e 445 111 tis. K\u010d, co\u017e odpov\u00edd\u00e1 6% pod\u00edlu na celkov\u00fdch n\u00e1kladech.<\/p>\n

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V\u00fdznamn\u00fd fi nan\u010dn\u00ed p\u0159\u00ednos pro \u010ceskou televizi p\u0159in\u00e1\u0161\u00ed sponzoring po\u0159ad\u016f, sponzoring program\u016f a tak\u00e9 product
\nplacement. Sponzorov\u00e1n\u00ed po\u0159ad\u016f a product placement m\u00e1 vysok\u00fd v\u00fdznam p\u0159edev\u0161\u00edm pro program \u010cT sport, kde
\nd\u00edky t\u011bmto dodate\u010dn\u00fdm p\u0159\u00edjm\u016fm m\u016f\u017ee b\u00fdt vyrobeno a odvys\u00edl\u00e1no mnoho hodin p\u0159\u00edm\u00fdch p\u0159enos\u016f a z\u00e1znam\u016f ze
\nsportovn\u00edch akc\u00ed, kter\u00e9 by se jinak na televizn\u00ed obrazovku v\u016fbec nedostaly. D\u00edky tomu mohou div\u00e1ci sledovat i m\u00e9n\u011b
\nroz\u0161\u00ed\u0159en\u00e9 nebo \u00fapln\u011b nov\u00e9 sporty, kter\u00e9 se d\u00edky televizn\u00edmu ztv\u00e1rn\u011bn\u00ed dost\u00e1vaj\u00ed do pov\u011bdom\u00ed \u0161irok\u00e9 div\u00e1ck\u00e9 ve\u0159ejnosti.
\nDal\u0161\u00ed v\u00fdznamn\u00fd fakt je, \u017ee i d\u00edky mo\u017enosti sponzorov\u00e1n\u00ed po\u0159ad\u016f m\u016f\u017ee program \u010cT sport z\u00edsk\u00e1vat televizn\u00ed
\npr\u00e1va k akc\u00edm s \u010deskou stopou ve sv\u011bt\u011b sportu a aktu\u00e1ln\u011b tak reagovat na sportovn\u00ed d\u011bn\u00ed.<\/p>\n

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\u010cesk\u00e1 televize si v r\u00e1mci sponzorov\u00e1n\u00ed po\u0159ad\u016f sama stanovila intern\u00ed limit po\u010dtu sponzorsk\u00fdch vzkaz\u016f. Na programu
\n\u010cT1 umis\u0165uje maxim\u00e1ln\u011b 3 sponzorsk\u00e9 vzkazy u jednoho po\u0159adu a na programu \u010cT \ud83d\ude00 neumis\u0165uje \u017e\u00e1dn\u00e9
\nsponzorsk\u00e9 vzkazy, p\u0159esto\u017ee v obou p\u0159\u00edpadech nen\u00ed z\u00e1konem omezena. V roce 2015 i nad\u00e1le pokra\u010doval trend
\nkombinace sponzoringu se spotovou reklamou.<\/p>\n

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Merchandising<\/p>\n

Rok 2015 byl ve znamen\u00ed designov\u00e1n\u00ed nov\u00fdch produkt\u016f a v\u00fdrobk\u016f. Bob a Bobek se stali na z\u00e1klad\u011b licence od \u010cT
\nmaskoty Mistrovstv\u00ed sv\u011bta v hokeji v Praze. Na trh bylo p\u0159i t\u00e9to p\u0159\u00edle\u017eitosti uvedeno 20 v\u00fdrobk\u016f. Sv\u00e9 m\u00edsto si na\u0161ly
\ni dal\u0161\u00ed produkty, kter\u00e9 vych\u00e1zely zejm\u00e9na z animovan\u00fdch po\u0159ad\u016f \u010cT.<\/p>\n

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Projekt \u2013 EUscreenXL
\n\u010cesk\u00e1 televize se \u00fa\u010dastn\u00ed projektu EUscreenXL, kter\u00fd nav\u00e1zal na p\u0159edchoz\u00ed f\u00e1zi projektu EUscreen. V r\u00e1mci n\u011bj se
\n\u010cesk\u00e1 televize zav\u00e1zala agregovat cca 180 000 odkaz\u016f na videa sd\u00edlen\u00e1 online na port\u00e1lu iVys\u00edl\u00e1n\u00ed pro evropsk\u00fd
\nkulturn\u00ed port\u00e1l Europeana a dodat dal\u0161\u00edch 670 vide\u00ed pro st\u00e1vaj\u00edc\u00ed port\u00e1l EUscreen. Ten je unik\u00e1tn\u00edm p\u0159\u00edkladem vyu\u017eit\u00ed
\nbohatstv\u00ed evropsk\u00fdch televizn\u00edch archiv\u016f. V\u00fdznamn\u00e9 audiovizu\u00e1ln\u00ed archivy Evropy v n\u011bm spojuj\u00ed s\u00edly, aby nab\u00eddly
\njednotn\u00fd p\u0159\u00edstup k pozn\u00e1n\u00ed evropsk\u00e9 televizn\u00ed historie. Tis\u00edce po\u0159ad\u016f, uk\u00e1zek, \u0161ot\u016f a fotografi \u00ed jsou dostupn\u00e9 zdarma
\non-line na adrese www.euscreen.eu. Web byl uveden do \u0159\u00e1dn\u00e9ho provozu dne 27. \u0159\u00edjna 2010. Term\u00edn nebyl zvolen
\nn\u00e1hodn\u011b. V\u00e1\u017ee se ke Sv\u011btov\u00e9mu dni audiovizu\u00e1ln\u00edho d\u011bdictv\u00ed UNESCO.<\/p>\n

Port\u00e1l EUscreen nab\u00edz\u00ed celou \u0161k\u00e1lu vyhled\u00e1vac\u00edch funkc\u00ed a n\u00e1stroj\u016f, kter\u00e9 umo\u017e\u0148uj\u00ed vyu\u017eit\u00ed obsahu pro nejr\u016fzn\u011bj\u0161\u00ed
\n\u00fa\u010dely \u2013 od v\u011bdeck\u00e9ho v\u00fdzkumu a\u017e po volno\u010dasov\u00e9 brouzd\u00e1n\u00ed. Na u\u017eivatele z \u0159ad akademik\u016f, v\u011bdc\u016f i \u0161irok\u00e9 ve\u0159ejnosti
\n\u010dek\u00e1 historie prom\u011bn evropsk\u00e9ho \u017eivotn\u00edho stylu, kultury a politiky. V roce 2012 byla spu\u0161t\u011bna funkce tematicky
\n\u0159\u00edzen\u00fdch virtu\u00e1ln\u00edch sb\u00edrek vide\u00ed a dokument\u016f a akademick\u00fd e-\u010dasopis. S podporou origin\u00e1ln\u00edho obrazov\u00e9ho
\nmateri\u00e1lu tak byl n\u00e1v\u0161t\u011bvn\u00edk\u016fm webu umo\u017en\u011bn v\u00fdzkum v oblasti nejv\u00fdznamn\u011bj\u0161\u00edch trend\u016f za uplynul\u00fdch 60 let
\ntelevizn\u00edho vys\u00edl\u00e1n\u00ed.<\/p>\n

EUscreenXL je t\u0159\u00edlet\u00fd projekt, kter\u00fd byl zah\u00e1jen v b\u0159eznu 2013. S podporou organizac\u00ed FIAT\/IFTA, Evropsk\u00e9 vys\u00edlac\u00ed
\nunie a Europeana Foundation si EUscreen klade za c\u00edl vytvo\u0159en\u00ed pln\u011b propojen\u00e9 s\u00edt\u011b zdigitalizovan\u00fdch sb\u00edrek televizn\u00edho
\nbohatstv\u00ed. Projekt svedl dohromady 28 partner\u016f z 19 zem\u00ed, je spolufi nancov\u00e1n Evropskou komis\u00ed v komunit\u00e1rn\u00edm
\nprogramu eContentPlus. Zdigitalizovan\u00fd obsah je ji\u017e tak\u00e9 dostupn\u00fd skrze port\u00e1l Europeana, jen\u017e je virtu\u00e1ln\u00ed
\nbr\u00e1nou k rozs\u00e1hl\u00fdm sb\u00edrk\u00e1m evropsk\u00e9ho kulturn\u00edho d\u011bdictv\u00ed a v sou\u010dasnosti umo\u017e\u0148uje p\u0159\u00edstup k v\u00edce jak 20 mili\u00f3n\u016fm
\npolo\u017eek z knihoven, muze\u00ed a audiovizu\u00e1ln\u00edch archiv\u016f.
\nDo sou\u010dasn\u00e9 doby z\u00edskala \u010cesk\u00e1 televize z grantu na tento projekt \u010d\u00e1stku ve v\u00fd\u0161i 1 221 tis. K\u010d.<\/p>\n

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 1,276 total views Upozor\u0148ujeme na zaj\u00edmav\u00fd dokument:\u00a0V\u00fdro\u010dn\u00ed zpr\u00e1va o hospoda\u0159en\u00ed \u010cesk\u00e9 televize v roce 2015<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[19,30,32],"tags":[],"_links":{"self":[{"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=\/wp\/v2\/posts\/5798"}],"collection":[{"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5798"}],"version-history":[{"count":0,"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=\/wp\/v2\/posts\/5798\/revisions"}],"wp:attachment":[{"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obcanskymonitoring.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}